Superior White Goods currently has franchise stores in 50 cities around the country selling all types
of household white goods and associated appliances. Superior White Goods’ marketing research
team has established that its customers range between the ages of 25 and 65 and are increasingly
becoming regular uses of the Web. In recent times, they have received feedback from many of them
that they are looking for more information about the different brands of white goods prior to making a
purchasing decision and in addition some would like the opportunity to purchase items online.
Superior White Goods latest market and financial reports have indicated that turnover is trending
down and that it is starting to lose market share. Further investigation show that this is primarily
because of its lack of an online presence in an increasingly dynamic, highly competitive and online
business environment. It now recognizes that it must go online if it wishes to regain its market share
and to continue to be competitive into the future.
Your consulting company has been contracted by Superior White Goods to investigate its business
practices and the current practices of the household white goods and associated appliances industry
and to recommendations how Superior White Goods might best make a successful transition into the
online [login to view URL] an initial step you are asked to:
1. Investigate online business and revenue models to identify suitable model for Superior
White Goods.
a. Its Board of Directors will want to know why you recommend the chosen models,
so ensure that you discuss the appropriateness, advantages and challenges of your
recommended Business and Revenue Models for this business group,
2. Identify and discuss a suitable marketing and promotion strategy and discuss the benefits
and challenges of your recommended strategy for Superior White Goods.
a. Any successful marketing and promotion strategy would need to consider the
competitive environment of the household white goods and appliances industry.
3. Develop a wireframe (using the tools provided on the Study Desk) of the proposed website
with at least three pages that shows how it will present to potential customers.
4. Describe and discuss the implications of the legal and ethics issues that might arise in
conducting this business online.
5. Explain the technology infrastructure, including the hardware requirements, that would be
required.
6. Identify and explain the purpose and function of the type of software that would be suitable
for Superior White Goods,
7. Identify the advantages and challenges of taking this organization online, and
8. Based upon the outcomes of the above investigation make clear recommendations for this
online initiative.
a. Both desktop computer and mobile devices should be considered.
I am an ecommerce expert working for last 10 years.
Very good business and technical knowledge, I can complete this case study with all business and technical suggestion in form of a detailed report.
If you have any queries to start the work with me, please let me know.
Thanks,
DP Singh
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Can we discuss this in detail before start this project,to know more about us
please check in Private Message.
We have a team of professionals,they have more than 11 year of experience,so we can manage this work and will give you quality solution
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Hi,
My name is Peter and I am designer/developer located in Europe.
I've been in business for 10 years now and be confident that you'll be happy with my work (also check my reviews here to be sure that I'm not a time-waster).
I can do a marketing research for you and since I am a web-developer myself - I can show you a right path to go. I will also need a list of your major competitors.
Thanks,
Peter