Academic Writing

Thesis on the ( impact of social media marketing on company brand performance) It should be done in parts : 1) A proposal that has a brief overview of the thesis problem , a literature review of academic articles that are from (2010-2015) ALL FROM TOP RANKED JOURNALS , and a methodology ( which is a questioner ) , and a graphical model + include the questioner in this proposal. 2) The thesis research will be as follow : a. INTRODUCTION : This document sets out the guidelines for the format and the structure b. ABSTRACT AND KEY WORDS : include an Abstract of about 250 words presenting a synopsis of the thesis,its brief overview of the whole thesis . c. THE TEXT: main text of the paper has to be separated into well-defined divisions, such as parts, chapters, subchapters, sections, and subsections. The text may also include parenthetical references, footnotes, or subscript numbers keyed to a reference list or list of [login to view URL] words PART, CHAPTER, SECTION, etc. should be written in bold, capital letters. The generic heading of a part/chapter consists of the word PART/CHAPTER followed by a number. The number should be spelled out (Arabic or uppercase roman). d. LENGTH: research is supposed to result in a written report of about 55 typed pages (around 15,000/20,000 words) . e. LETTER TYPE : Paper Size -> A4 format Font Type -> Times New Roman Font Style -> Normal Font Size -> 14 for Headings, 12 for other text Left Margin -> 2.54 cm, or 1 inch Right Margin -> 2.54 cm, or 1 inch Top Margin -> 2.54 cm, or 1 inch Bottom Margin -> 2.54 cm, or 1 inch Header -> 1.27 cm, or 0.5 inch Footer -> 1.27 cm, or 0.5 inch Line Spacing -> 1.5 f. TABLES / SOURCES UNDER TABLES : All text references to a table should be by number , It is necessary to give each numbered table a title , each table must be centered horizontally upon the page g. FOOTNOTES AND ENDNOTES : place in the text at which a note is introduced, whether a footnote or endnote, reference or content, should be marked with an Arabic numeral typed slightly above the line (superscript). The note number should always follow the passage to which it refers h. PAGE NUMBERING AND ABBREVIATIONS : page numbers have to be centered at the bottom of the page. It is preferred not to use abbreviations, other than those that are commonly accepted i. APPENDIX : An appendix is a group of related items. It is a useful device to make available to the reader material related to the text but not suitable for inclusion in the text. All appendices go at the end of the thesis report, never at the end of the chapters to which they may pertain. Materials of different categories should be placed in separate appendices j. References : Harvard style referencing 1. Skills needed : o Spss ( structural equation modeling ) o Academic writing