We are looking for SEO of existing content on our e-commerce website (since 2002), dollsofindia.com. We used to rank pretty high on many keywords but are no longer doing so. We deal in a large variety of products so we really cannot provide only a few keywords on which to rank in the top ten - we are looking for overall improvement of our search engine performance which you will probably be able to show through google analytics. Please note that we want work on our product related pages and not on our written content pages which anyway work more or less well on search engine rankings. Right now we are NOT looking for reverse links.