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Posted over 7 years ago

£10-15 GBP / hour

Strategic Brand Audit Give consideration to a brand that you feel has underperformed in recent years. This need not be a major brand, but it does need to have a commercial presence in the B2C market. As a rough guide, you will be expected to address the following in your report: • Profile of the brand, including relevant market statistics. Be sure to include discussion on the brand positioning in its current form, as well as the brand elements and sources of brand equity. • Discuss the target market, points of difference and points of parity, and so on. • Consider the various layers of Keller’s CBBE “Brand Resonance” pyramid and/or the dimensions of Kapferer’s “Brand Identity Prism” • How does the brand manage relationships with consumers? Does the brand have alliances with other brands (e.g. co-branding, ingredient branding) or people (i.e. celebrity endorsement)? Is there a specific brand architecture in evidence? • How does the brand track and measure performance over time? • Why do you surmise the brand has not performed at its best? Refer to issues such as intensity of competition, scandals involving the brand, lack of resources, etc. • Lastly, critically evaluate and discuss the strategic options available to your chosen brand, recommending what you believe to be the optimum strategic direction available. Be sure to consider new products and brand extensions in your response.
Project ID: 12423093

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18 proposals
Remote project
Active 7 yrs ago

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18 freelancers are bidding on average £13 GBP/hour for this job
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Hello, kindly contact me through https://www.freelancer.com/u/NoelReubenMuturi.html I am Noel, a proficient academic writer. I have read your brief; you need assistance with completing your academic research project. I am an experienced academic writer and a proficient researcher. I have completed several related projects and I have access to professional journals from, Justor, Emerald, and EBSCO. The databases contain credible academic sources, which I use to conduct my research. I am qualified for the project and would love to speak with you further about taking this project on. If you'd like to view my previous work, take a look at my Freelancer Portfolio.
£13 GBP in 1 day
4.7 (360 reviews)
7.7
7.7
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Hi I have six years of experience in academic and content writing. I have completed several academic assignments on the subjects of business management, HRM, marketing, finance and information technology. Have sound knowledge of thesis writing with spss analysis and my main aim is to deliver best quality reports and on time. I am an MBA postgraduate with a good command on English language, please share project details. Thanks
£15 GBP in 4 days
5.0 (111 reviews)
7.4
7.4
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Hi, I have done my MBA in Marketing & Finance and worked for six years in McKinsey as a Lead Strategy Consultant. I have written 1000+ Academic Assignments which include a variety of subjects like Marketing, Business Plans, Human Resources, IT, Business Strategy, International Business, Ethics, Leadership, etc. I am aware of various referencing styles like APA, APA (6th Edition), Harvard, MLA, Chicago, etc. Give me the work and I give you three guarantees: 1. I will Strictly adhere to the timeline otherwise do not pay me. 2. 100% original work and Copyscape pass guaranteed. 3. I will commencethe work immediately, so you don't need to wait even for a minute. Since I have to build the reputation on Freelancer, I am providing services at very reasonable rates. Let me know when to start. Thank you.
£15 GBP in 5 days
4.7 (98 reviews)
6.9
6.9
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Hello, how are you? I hope you have a bright day/evening from your side. I have read the details provided, but please contact me so that we can discuss more on the project. I believe I have the required skills in this case. I will work on your requirements personally since I do not outsource to third parties, this guarantees you high-quality work that is delivered on time. You can also request for revisions till you’re fully satisfied with the work. I believe writing is a passion and not a money making business where people will deliver low-quality work just to get paid. Try my services, and you will never regret. Waiting for your kind response
£13 GBP in 5 days
4.7 (131 reviews)
6.8
6.8
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Hi, I would like to use my experience to serve you better. You can trust my sincere indulgence both in quality and time frame. If you will give me a chance, I will ensure that you're satisfied. I'm really interested in the project since it's my area of expertise. I'm sure we can work together. I have read and understood the project guideline. Please check my completed projects & samples at: https://www.freelancer.com/u/erinkennedy.html. Thanks
£13 GBP in 1 day
4.7 (169 reviews)
7.0
7.0
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Hello I'm creative with superb writing skills and a passion for the job. I don't just get over projects but I always effort to deliver the best as per clients' requirements and leave them satisfied. Kindly give me more details and consider me for the job. Thank you in advance
£16 GBP in 3 days
5.0 (36 reviews)
6.5
6.5
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Hello Sir/Mam We are result oriented and highly versatile professional writers having 9+ years of experience. Satisfaction is our top Priority. We have written hundreds of Academic Writing, Technical and Report Writing, Business Writing, Business Analysis, Articles, product Reviews and descriptions. We are very open and find pleasure to write on any kind of topic Having much knowledge about MLA, APA, Harvard, IEEE format The project bid is negotiable and P.M for sample work. Thanks
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4.7 (199 reviews)
6.4
6.4
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I have Bachelors in Electrical Engineering and holds Masters degree in Energy Systems Engineering with strong research background. I have 3 conference papers and 1 research paper recently submitted to an international journal. I would be pleased to do this job for you. Look forward to hearing from you soon. Regards, Haris
£13 GBP in 1 day
5.0 (60 reviews)
5.6
5.6
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Pay only if you get what you desire, No third parties involved in your project this is what most of the other people want to do with your project. I deliver high quality work on time! In the URL below YOU WILL FIND, some of my previous work sold to clientele in United Kingdom, Australia, UAE and Other EU countries, Saudi Arabia, Canada, Singapore, China and Unites States of America. You are most welcome.
£13 GBP in 1 day
4.7 (45 reviews)
6.1
6.1
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Dear Employer, Looking for a best Report Writer? you have arrived at the best bid. I have 9 years experience in Report/ Articles/Content/Academic writing and assure you the quality work on time as per your requirements. I will provide plagiarized free content with in the deadline and available to provide updates after regular intervals on gmail/skype. Guaranteed Plagiarism Free Content As I have TURNITIN ACCOUNT & CS PREMIUM ACCOUNT. I would love to talk further about this task and your accurate prerequisites. I am certain I can give you first rate material that will fit your needs. I pride my work on being Proficient, of the most noteworthy quality and constantly conveyed on time.   Smiling Regards Vikram Singh Tomar - M.B.A - Finance Rich Content Writer & Writing Specialist At Gayatrisoft. Pvt. Ltd Article Writer | News Writer | Content Writer | SEO Expert | Graphics Designer| Web Designer| Academic Writer / Ezine Expert  
£11 GBP in 12 days
5.0 (1 review)
1.6
1.6
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Hello, We have accomplished 90% of the project which is similar of your requirement. All we need 10% customization as per your requirement set and specifications. I want to discuss in personal chat in order to explore your needs, which will yield a clear picture of implementation phase. Prior undertaking project, I want to show demo of the work done previously. Apart from demo, I will be sharing following documentation which will turn your project into Quality and Successful delivery: - Technical Project Proposal - Designs - Flow chart for this Project - Execution plan
£15 GBP in 1 day
0.0 (0 reviews)
0.0
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