Learning Outcomes: covered by assignment
1. Understand the impact of the elements of marketing communication process
2. Understand the role of the governing bodies in the marketing communication
3. Understand different perspectives on marketing campaigns.
4. Be able to conduct an integrated marketing communications campaign.
5. Understand the role of e-marketing communications tools and techniques.
Students are required to meet all the above learning outcomes to achieve a pass.
Word count: 4000 words (excluding appendices)
Task Assignment Background
You are the marketing manager of a well established UK based organisation
Your department has been instructed by the managing director to undertake a marketing campaign to ensure that the company remains competitive in the current economic climate,
This assignment will consist of three main tasks. You should include an introduction and should end with a well reasoned conclusion and recommendations where applicable.
You need to ensure that your work is adequately referenced using the recommended Harvard system and include a bibliography where applicable
After careful examination of the company’s annual records; undertake the development of a marketing campaign to promote brand loyalty and Attract new customers.
Your campaign should demonstrate elements of the marketing communication process and integrated marketing strategies
Provide an analytic report to include: Your justification of your choice of promotional tools and communication model
Rationale for selection of target audience
Strategies to minimise media fragmentation
Outline the role of regulatory bodies and current legislative polices on the design of your marketing campaign.
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