Cover Page (1)
Executive Summary (1)
Table of Contents (1)
Introduction / Overview (1)
Current Situation (1-2) (This is the main area where you will analyze the business and identify problems or opportunities)
Analyze the Business (SWOT/CREST)
Analyze the Industry (SWOT/CREST)
Analyze the Competition (Porter's 5-Forces)
Financial Analysis (Analysis/projections for your selected alternative(s) Use these to help understand the company's current situation – profitability, liquidity, etc.)
Cashflow Analysis (You do not need to include this in your report)
Problem Statement – based on your analysis, what are the main problems that must be addressed?
Alternatives – what are the most viable options for this company to pursue?
Recommendations (What is the recommended alternative?)
What is the basic implementation plan? (What steps should be taken to implement the recommendations?)
Advertising Plan (to support your recommendations)
Pro Forma Financial Statements (Projected Balance Sheet, Income Statement and Cash Flow showing the next year's results)
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