Branding Paper, Mercedes Benz

My Topic will be MERCEDES BENZ; Branding Paper This individual paper will involve an analysis of a specific existing brand and the choice of brand will be subject to prior instructor approval. The body of the paper should be at least 2000 words, double-spaced, and the paper should include a References page on a separate page, with at least 10 sources, 6 of which must be scholarly sources. The concepts covered should include: Introduction (what will the paper cover – avoid first person and anthropomorphism) Company History Brand History Brand Positioning (what meaning in the customer’s minds?) Brand Name Selection / Appropriateness (use the 7 questions from chapter 8) Brand Sponsorship (use the text book definition of the term, do they manufacture, license, franchise, co-brand?) Brand Development Strategy (product lines, new products, brands, brand extensions, new brands?) Competitors (be specific about history, market share, sales, of 2-3 majors) Product Life Cycle Considerations (where are their products? Introduction, growth, maturity, decline? Use a graphic)