Hey,
I would request you to please review my Adwords/PPC strategy which will help you to gauge my skills & capabilities:
1. Setup Google Analytics & Google Webmaster account
2. Create Adwords account - populate with client data & link to Analytics
3. Review Analytics data if available - determine top 10 most visited pages, Bounce rates, overall daily traffic, referring URLs, etc.
4. Keyword Research - the most critical piece of Adwords creation
5. Competitive Analysis Determine the top 3-5 online competitors & ask client to name their top 3-5 “brick & mortar” competitors
6. Create Campaigns & Ad Groups - Initial setup of campaign
7. Ad Creation - Write ad copy & populate in Adwords
8. Create Landing Pages - Create Calls - 2 – Action & A/B split testing
Thanks
Zap Reaction