Hi,
There are multiple reasons for the success of the Moorus crowdfunding campaign. Tariq Nasheed who is the person behind this is a know figure in the Black community AND the App has to theme to empower the black lives.
If you see his FB page, he has just 4000+ friends. But almost 60000 followers. The appeal of the Moorus App is very specific: the black community. So, that is a very specific niche.
EXECUTION OF THIS WORK
I will conduct a detailed research and find out the reasons behind the success of the Indigogo campaign. I will also speak to my Black community clients and friends to find out more information.
Looking forward to hearing from you.
Regards,
Shim