1. A PDF/JPEG invite to a fashion shop launch that looks clean and has details of the event on it. I will be sending this via email and attachments and Social media marketing
2.A PDF invite that will look great printed on card- Smaller size
I suggest a clear CTA ( Call to action ) on the invite. This gives someone a good reason to show up on the night. Normally you can have 3 different types of call to actions. 1. Price E.G- 15% off 2. Person E.G Meet Lisa Messenger 3. Product E.G Quality of brands or stock. Generally the best this can work is if you have all 3 together. E.G “ You are invited to the EXCLUSIVE opening night of Roze & Thorn Fashion boutique, On this once off occasion we will be giving all guests 20% off with all purchases over $100. Come down and meet Editor in Chief of the Collective Hub Magazine and Fashion icon, Lisa Messenger. We have some of Australia’s most exclusive high end fashion brands and we look forward to showcasing only the best on our opening night”
2. I would logo splash at across the bottom of the page some of the brands you will be stocking, This will give it weight and you will automatically take the brand credit from these labels.
3. On the bottom of the invite I would say something like “ Bring this invite in to claim your 15% off”