Create an visual identity which communicate and transmit the products and values of a new brand of a hamburger restaurant in Rio de Janeiro

OBJECTIVES : Create an visual identity which communicate and transmit the products and values of a new brand of a hamburger restaurant in Rio de Janeiro Environment: The store is placed in a middle class neighbourhood in Rio de Janeiro ( Recreio dos bandeirantes). The local residents are in majority people who came from the suburb of the city seeking for better life conditions. Also a new generation of younger with around 20 years old. The store is localised between a Pub and a meat restaurant. Is a crowed place, with night life where people go to drink a beer. All restaurants around have delivery and this is one of our objectives to Target Market: Middle class families ( A, B and C) Men and women with 30 years old(and +) and their child ( occasionally) People that are looking for eat a homemade food, more gourmet and unique. Also we want to provide heathy options for those who are vegetarians and coeliacs Values and concept of the brand: Things related: Rock, cars, formula 1, cars race, garage Adjectives: modern, cool, alternative, unique, sociable, delicious, gourmet Colors: black, wood, grey, red wine, inox, silver Competition: Indirect - local restaurants. Others pubs, and steaks and meat restaurants Direct - Hells Burger and TT Burger Our differential: High quality, exclusive recipes with a fair price Marketing elements - what we want: The aim is to develop a marketing strategy to the new brand and store 'Motor Burger' composed of 7 elements. Motor Burger is a store and a new brand of ' gourmet hamburgers '. We stand for delicious and high quality hamburger, the best in the city. Style: The decoration and all environmental elements will be related to cars and garages. The store will be decorated with automobile parts, cans, car tires, etc. Marketing elements: 1) Logo -> max. 2 colours. Ideas related to hamburger, cars and ours values 2) Online presence: 2.1 - website : Homepage ; about page ( Motor Burger history and infos about our vision) ; Menu ; contact + localisation ; delivery ; SEO ; social media links The web site design must focus in images of our products. 2.2) Social media: Facebook page - design consistent with website Instagram and Twitter (we are accepting suggestions) 3) Indoor poster : create visual content 3 m x 0,80 m 4) Menu : A4 format, printed in both sides 5) Packing : versatile that can be used for chips and hamburgers boxes, delivery bags etc. 6)Outdoor: Outdoor 5m x 4m 7) visit card