Hi Buyer,
I'm Google adwords and analytics certified professional and have 6+ years PPC experience in diversified niches and top-notch expertise at following platforms:
- adwords (search/display/shopping/video/email/remarketing/dynamic Search Ads) PPC
- bingads (search/product ads/remarketing) PPC
- Amazon Sponsored Ads (PPC)
- Facebook (facebook ads/remarketin/dynamic product adverts) PPC
- Twitter (PPC)
- Linkedin (PPC)
- Analytics - site/business performance measurement and analysis!
Here I explain briefly my basic strategy that fits to address most of the adwords/PPC issues:
1- I review/set your business objective and measurement plan,
2- I review/set your adwords/PPC campaign structure to check compliance with your business objective,
3- I review/set your keywords and creative to check compliance with your business objectives,
4- I review/set your call-outs, ad extensions, and ad position to check compliance with your business objectives,
5- I review/set your business dimensions: geo, demography, mobile, referral, source, medium, campaigns, etc.
6- I review/set your goal flow, conversion funnel and conversion metrics,
7- Then I optimize your adwords/PPC to reach most prospective clients that could follow your "Conversion Funnel" at lowest cost!
Please discuss you marketing plan and targets to help you advise best platform to start with.
Thanks,
Zahid