Closed

develop a marketing plan for a new, fictional flip-flop brand that will be launched in the UAE

the project is to develop a marketing plan for a new, fictional flip-flop brand that will be launched in the UAE. Students will need to analyse the various environments (external, competitor and consumer) that relate to the flip-flop market and based on this analysis, develop an appropriate marketing strategy for their new flip-flop brand based on concepts covered in the course.

Executive Summary

1. External Environmental Analysis

Demographic Environment

Economic Environment

Cultural Environment

Political Environment

Technological Environment

Natural Environment

2. Competitor Analysis

Direct and Indirect Competitors

Competitor Analysis Table

Competitive Positions

Competitive Objectives (market share etc)

Competitive Strategy

3. Consumer Behavior

Needs Analysis

Do consumers seek to fulfill rational, emotional, symbolic or social needs with this product?

Decision Making Process Analysis

What does the consumer do in each of the stages of the decision making process?

Include any internal or external consumer behavior variables affecting the process.

Types of Decision Making

4. Segmentation, Targeting and Positioning

Provide a short description of the product market

Identify the different segments within the market and describe them using relevant

segmentation dimensions

Describe your chosen target market(s), objectives and strategy

Describe your positioning strategy

Provide a perceptual map

5. Product Strategy

Product Objectives

Product Mix

What type of consumer product are you producing and where is it on the product lifecycle?

Specify the core, actual and augmented product.

Outline any product or brand development strategies

6. Distribution strategy

Distribution Objectives

Explain your distribution channel.

Is it direct or indirect? Who are the channel members? How are marketing functions shared?

Is there a vertical marketing system? Is there potential for any channel conflict (what type)?

What numbers of marketing intermediaries will you use? Who are they? Where are they located? Do you need a reverse channel?

7. Pricing strategy

Pricing Objectives

Detail the price.

Are you using value-based or cost-based pricing?

Demand and Price Sensitivity

New Product Pricing Strategies

Product Mix Pricing

Price-Adjustment Strategies

8. Marketing Communications strategy

Marketing Communications Objectives

Promotion Mix

What mix of advertising, personal selling, sales promotion, sponsorship, direct response marketing, public relations/publicity will you use?

Is it push and pull?

Develop examples of your communications with reference to the Six-steps of Communication Effectiveness

9. Customer Relationship Activities

Customer Relationship Objectives

Service activities, handling of complaints, staff issues (training, empowerment ...) Relationship Activities

What will you do to keep customers and create loyalty?

How will you manage different customer relationship groups?

Will you use database management?

10. References

at least 6

I just need number 1,2&3

External Environmental Analysis, Competitor Analysis & Consumer Behavior..

each one of thses three have to be in 2 pages

Notes on Assessment

1-You will submit it to the SafeAssignment area provided. The plagiarism detection software will compare your assignment with your classmates’ assignments, previous year’s assignments and search the Internet and electronic journal databases for instances of plagiarism. Reports containing plagiarism will be awarded zero.

2-When preparing the group marketing plans it is important to draw on research to support your critical analysis. It is essential that your research is referenced. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism. You are asked to use APA referencing style referencing where necessary and to link each reference to the reference page.

Skills: Branding, Copywriting, Marketing, Research Writing

See more: brand marketing plan, marketing plan clothing brand, marketing plan far horizon, marketing plan france, marketing plan electric car, voip marketing plan, marketing plan example ukraine

About the Employer:
( 0 reviews ) United Arab Emirates

Project ID: #11712540

18 freelancers are bidding on average $112 for this job

JonnaNueros121

I am a professional full time academic research writer fully proficient in HARVARD, APA, MLA, Chicago and Oxford writing styles. I am competent in writing dissertations, thesis, reports, case studies, personal developm More

$150 USD in 1 day
(657 Reviews)
8.0
academicintegrit

Greetings... I have done M.S and currently enrolled in PhD program. I am well versed with all parameters of research and academic writing. In addition, I have access of worlds' largest databases such as EBSCOhost, Oxfo More

$100 USD in 5 days
(673 Reviews)
7.9
pavi87june

Hi there, I am a software engineer(MSc IT) and an experienced academic writer with excellent research skills. I can assure you gilt-edged quality and plagiarism free work. I have worked on multiple academic More

$170 USD in 4 days
(735 Reviews)
7.9
DRIsaac

I am well versed in content and academic writing. I have a unique skills in research and all the appropriate formatting styles/methods. My freelancing approach is to put the interests of all my clients first with an ai More

$100 USD in 1 day
(771 Reviews)
7.5
Sadya

Hey, If you want your assignment to be original, creative, and unique then I can assure you the high quality work enriched with creativity. My research skills are highly commendable and writing is my passion. I am very More

$200 USD in 4 days
(324 Reviews)
7.4
writerforum91

Hi I am Monica I have read your project details.I will make an effective marketing plan for flip-flop brand for launch in UAE.I can share my marketing plans samples with you.Please message me for more details

$336 USD in 3 days
(191 Reviews)
7.0
sadafmgh

Greetings, Professional academic and content writer at your service. I have extensive knowledge on structural engineering, transportation engineering, airport planning, project management and environmental engineer More

$100 USD in 3 days
(180 Reviews)
5.9
vw1005286vw

Hello, I can perfectly execute this task. I have wide experience in business as well as academic writing. Do let me know if we can work together.

$25 USD in 4 days
(107 Reviews)
5.6
onam0804

Hi I have five years of experience in academic and content writing. I have completed several articles, blogs, descriptive writings, company profiles, website content etc. with best quality and on time. I am an MBA pos More

$88 USD in 2 days
(72 Reviews)
5.7
rifamorejo

I am MBA from the Middlesex University and worked five years as a research analyst in different multinational companies. In addition to that, I have written several Assignments, Essays, Thesis, Dissertations and Report More

$150 USD in 3 days
(45 Reviews)
5.3
TOPessayswriter

Hello It will be my pleasure to work on your project.I completely understand your requirement and i am well conversant in that area. kindly consider my bid. .Trust me and you will not regret it.

$61 USD in 1 day
(63 Reviews)
5.1
IdeaCentre

Hello, how are you doing today? Click on that__CHAT__button below so that I can ask a few questions concerning your project. I have read all the provided instructions and I am the right person to work on this task. I p More

$86 USD in 1 day
(28 Reviews)
5.0
writingmania9

HELLO, I am interested to complete your project. Your work will be completed on time. I will deliver quality work with diligence. Your work will be completed according to your instructions. Please do not hesitate More

$100 USD in 4 days
(9 Reviews)
3.5
Hoffman24

If you want readable, engaging and accurate copy, then look no further. Translation, Ghost writing, rewriting, Web content, Script writing, copy writing, SEO article and web content is what I can help you with, thanks More

$100 USD in 3 days
(3 Reviews)
3.3
$166 USD in 2 days
(0 Reviews)
0.0
jalcayde

I am very dedicated, meticulous and hardworking. Plus the fact, that I am currently looking to book my first freelancer job, so rest assured I will be very efficient and will deliver nothing but my best onwards to comp More

$35 USD in 10 days
(0 Reviews)
0.0
kevinmusui86

I believe that am best suited for this job as I possess the right skills gained through education and continous practice in project writing to carry out this project and I am also widely learned with regard to SWOT ana More

$25 USD in 1 day
(0 Reviews)
0.0
abhijitsunny1979

Good Day ! Dear Sir , Ma’am , I take the opportunity to inform you that I have worked in various cross cultural environments . I can deliver the required results with commitment within the desired timeframe . I h More

$25 USD in 1 day
(0 Reviews)
0.0
romangudym

i have profound experience in Marketing and some free time within next week. I also studied at MBA recently, so I do believe that it is the right mix for making this job fast with a good quality.

$30 USD in 3 days
(0 Reviews)
0.0