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AdWords Campaign Optimization & Management

$750-1500 USD

Closed
Posted over 15 years ago

$750-1500 USD

Paid on delivery
----------------------- We require bidders to be Google AdWords Qualified Individuals/Companies (so we should be able to check on google's site that they are valid) and where available, case studies of previous work. This project is an ADULT project and involves optimizing and managing Google AdWords campaign for an adult oriented website. If you have problems with adult area please do not bid. ------------------------ Project description below I. PPC Small Business Management a. Industry and Competition Analysis b. Keyword Implementation and Expansion c. Ad Copy Writing and Split Testing d. Landing Page Analysis e. Conversion Tracking and Monthly Reporting II. Industry and Competition Analysis a. This will be done to retrieve an overall understanding of the industry and its competitors. b. Search of competitor’s keywords and marketing strategies. Use of competitors names as keywords. III. Keyword Implementation and Expansion (Continuous) a. Campaign manager will build a key word spreadsheet from a base of topics (Ad Groups) of the item/services being sold. b. These keywords are put into Broad, Phrase and Exact format for Google Implementation. c. Keyword spreadsheet with suggested bid prices for each Ad Group will be sent to the client for review with the campaign manager before implementation. IV. Ad Copy Writing and Split Testing (Continuous) a. Ad Copy is custom written to coincide with correct ad group. b. Two forms of the ad copy are entered with a slight change to the second ad copy. As the campaigns run we will be able to determine which ad copy performs better. The under performing ad copy will be deleted and it will be written a new ad copy to outperform the past winner. V. Landing Page Analysis a. Having a site visitor forwarded to the correct landing page that he or she searched for is vital for a successful conversion. VI. Conversion Tracking and Monthly Reporting a. Conversion code will be implemented by us by request from Campaign Manager to the page following a Sale, Sign Up or Lead. b. The conversion tracking will be the main source of determining which keywords are performing well. This leads into the day to day operation of bid changing and implementing the correct changes to maximize the ROI. c. A monthly report is completed and sent out to the client detailing all of the campaigns statistics such as amount spent, amount of clicks, converting keywords. Click through Rate, cost per conversion.
Project ID: 288806

About the project

4 proposals
Remote project
Active 15 yrs ago

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4 freelancers are bidding on average $888 USD for this job
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Please check your PM
$750 USD in 30 days
4.9 (32 reviews)
5.7
5.7
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Plz check the PMB
$800 USD in 30 days
5.0 (3 reviews)
2.9
2.9
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We are expert in SEO / SEM service and can offer the required service for your website optimization
$800 USD in 45 days
0.0 (0 reviews)
0.0
0.0
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We have gone through the information that you have provided and understand your requirements very well. We have excellent expertise in PHP5, MYSQL, DRUPAL, JOOMLA, HTML, CSS, AJAX, JAVA, J2ME, JSP, SEO, SEM, ASP.NET, VB.NET. We have worked on variety of web applications like Content Management Systems, Facebook Applications, Shopping carts, RSS Feeds, PDF generators, Banner Management, Modules Social Networking portals, Video portals, IMPORT/ EXPORT to excel, ERP's, etc. We have a very good hard working team in place who will be working on your project. Also we have good bench strength. We are looking for long term relationships and are open on price and payment terms. Please contact us right away to know more about our past work and team. We would be glad working with you.
$1,200 USD in 45 days
0.0 (0 reviews)
0.0
0.0

About the client

Flag of UNITED STATES
Wilmington, United States
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Member since Jul 18, 2008

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