Hello! I have more than 10 years of experience working in public relations and have written hundreds of press releases, media alerts, calendar items, biographies, and more, for dozens of diverse clients and businesses.
My fee will cover the following: writing and send you a set a questions to answer; a phone/Skype call for an hour where we review your information (including the details from the above Q&A), and your goals for creating the press release, including a discussion about the demographics for your business. Of course, the fee includes actually writing the release. I will do one round of revisions.
I am assuming you want the release posted on your website. If you want it distributed to specific media that would be an additional fee. You may also wish to consider using PR Newswire, and paying them directly for your distribution. They charge based on the number of words in the release, and where you would like the press release to be distributed.
If it is agreeable to you, I would prefer to be paid half upon starting the job, and then between the delivery of the final draft and the revised/final version. I hope to hear from you!