Hello There,
A good press release is an integral part of a marketing campaign to grow your business. I realize that many lawyers do not view this kind of work as marketing, yet every message sent out has a purpose to educate and influence.
Your purpose for the press release appears to be to communicate the advantages of using a good employment lawyer. Advantages such as: reduced employee turnover, reduced hiring costs, higher employee satisfaction, potentially better insurance rates, and a more equitable workforce spring to mind.
As a business coach, I have worked with legal firms in crafting their messaging and enabling a consistent process.
My Process:
A business questionnaire to clarify the message
An outline or a mind map shared with you to verify that I am meeting your message
Crafting an initial draft for approval
Editing as required
When your document is to your approval and in use, billing and invoicing.
After this point, I offer a complimentary Business Growth Strategy Session
Thank you,
Mark Lindsay,
Small Business Performance Coach