Academic Writing

Developing a Strategic Communication Mechanism for new Online Business A community pharmacy who has a couple of retail outlets have just asked us to help them develop their novel online business model as they are currently reinvesting into extensive retail market operations with some B2B and B2C elements too. It is a very new approach to drug retailing in Nigeria and there are several regulatory issues to navigate. Internet penetration is also very low and infrastructure quite epileptic. Extensively discuss your proposal to tackle Market Segmenting, Targeting and Positioning for Value Post-Module Assignment: format •Confidential internal memo sent to your firm’s Chief Marketing Officer or CEO •You can use your former or future firm if appropriate •4000 words max, excluding appendices –but please don’t exaggerate! •I can sign a Non-Disclosure Agreement, should you need one Post-Module Assignment: tips 1) do use this opportunity to read further on the chosen topics (always quote your references!) 2) you will be evaluated both on the scope and on the quality of the proposal (is it novel, can it be implemented,…) 3) defend your proposal by addressing its shortcomings, potential roadblocks… 4) include the context (description of your firm, competitive environment…) in the appendix to avoid spending too much space on the topic Post-Module Assignment: pit falls to avoid 1) being overly descriptive having an under-developed proposal 2) disjointed analysis and proposal 3) scope : too small …or too large 4) overlooked implementation issues