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Data analytics is examining data sets with the aim of drawing conclusions about the information this data contain, increasingly using specialized software and systems. Data analytics is popularly employed by commercial businesses and organizations to make better and well-informed business decisions. Data analytics is also used by researchers and scientists to either disprove or verify hypotheses, theories and scientific models.

It has several approaches and facets, and encompasses various techniques under different names, while it being used in diverse social science, science, and business domains. A particular technique of data analytics is data mining, which focuses on knowledge discovery and modeling for forecasting outcome (Predictive analytics) rather than for purely descriptive reasons. While business intelligence entails data analysis that heavily relies on aggregation of business information.

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