Need product promotion jobs

I am looking for an expert in building Copilot-Chatbot with specific features and integrations to our existing product Quickfms. The project is of utmost urgency and requires immediate attention. Key Requirements: - Natural Language Processing: The Copilot-Chatbot should be able to understand and interact with users in a natural, conversational manner. - Multi-lingual Support: The ability to communicate in multiple languages is crucial for our global user base. - Integration with Quickfms: Seamless integration with our existing product is essential for providing a cohesive user experience. Platform Specifications: The Copilot-Chatbot should be accessible on both our website and mobile app. Please note that due to the urgent nature of this project, the ideal candidate shoul...

I'm looking for a packaging designer to create a visually appealing and functional box packaging for a snack product in the food and beverage industry. The ideal candidate should have prior experience in: - Packaging design, especially for food products - Understanding of consumer trends in the food industry - Proficiency with graphic design tools and software Key deliverables will include: - Designing an eye-catching and informative box packaging - Ensuring that the packaging meets industry standards and regulations - Potentially creating mockups or prototypes for presentation and testing. This project is perfect for a creative designer with a keen eye for detail and a passion for food packaging.

I'm in need of a professional who can help me create a Product Requirement Document for my SaaS product. Your primary responsibilities will include creating a detailed: - Defined Persona - Defined User Goals - User Expectations and Pain Points - List of touch points and channels - User Flow - Customer Journey Flow This document will be crucial to the success of my product, ensuring that the subsequent development and design stages are aligned with our user's needs. Ideal Skills and Experience: - Previous experience in creating Product Requirement Documents for SaaS products - Ability to understand and define user personas, goals, and journeys - Proficiency in creating User Flows - Strong UX design skills, particularly for web-based applicatio...

We're looking for someone to quickly test our simple software product.

As a designer, I am looking for someone to create a series of posters and marketing materials. These materials will primarily focus on advertising our products/services to a target audience of young adults. The ideal candidate for this project should: - Have experience in creating modern and minimalist designs. The aesthetics should represent our brand to help distinguish our products/services in a competitive market. - Have a sound understanding of how to speak to a young adult audience through visual design. This includes an understanding of the type of imagery, typography, and color schemes that resonate with this demographic. - Be able to create materials that are not only visually appealing but also effectively communicate the benefits of our products/services. This may involve a mi...

I'm looking for someone to set up adverts on Facebook and Instagram to help increase ticket sales for my upcoming music events and concerts. Key Requirements: - Advertising Platforms: The ads will be hosted on both Facebook and Instagram. Experience with these specific platforms is crucial. - Goal: The primary aim of the advert...conversions. - Content: I already have the content prepared for the ads. The selected candidate will be tasked with setting up the ads on the platforms and monitoring their performance over time. The ideal candidate should have a solid background in social media advertising and a proven track record of success with similar campaigns. They should be able to understand the nuances of music event promotion and how to leverage social media to driv...

I need a 3D modeler to create a straightforward product model based on provided photos. There's no need for intricate details or textures, just a model that captures the basic shapes and proportions of the product accurately. Key points: - The model is based on photographs only; I will not provide sketches or detailed drawings. - The aim is to create an 3D model (STL) - Leg from table. - Experience with product modeling and the ability to work from photos is crucial.

I'm in need of commission-based sales employees to exclusively sell my digital products to businesses. These products are priced at More than $1000. Key responsibilities include: - Promoting and selling digital products to businesses - Establishing and maintaining a customer base - Achieving agreed upon sales targets Ideal candidates should possess: - Proven experience in B2B sales - Strong communication and negotiation skills - A solid understanding of digital products - A track record of meeting sales targets - High motivation to work on a commission basis This is a great opportunity for someone who thrives in a sales environment and enjoys the challenge of selling digital products to businesses.

We are looking for an e-commerce development agency for a plant-based product manufacturer. The agency will take over the management of the e-commerce store. The agency will be responsible for: - Website performance - Update content - Social media - Design of website - Connect with amazon - Metrics and sales funnels - Promotional campaigns - Setup whole sale operations - End to end update of the webshop to make it more higher converting andrevenue generating Who are we looking for: - Agencies who has total focus on e-commerce - Can do end to end support - Can show a list of projects they have worked on - Small, budget friendly company

I'm in need of a dedicated professional to manage the promotion and ratings of our EdTech courses on Udemy. Key Responsibilities: - Weekly promotion of our courses - Focusing on blogs and educational websites for course promotion - Handling the full spectrum of ratings and reviews, including: - Collecting new reviews from students - Responding to existing reviews - Improving ratings of courses with low scores Ideal Candidate: - Proven experience in promotions and ratings management on online educational platforms, specifically Udemy - Proficient in engaging and promoting through blogs and educational websites - Adept at managing and improving course ratings through student reviews - Excellent communication skills to handle reviews effectively and p...

I'm in need of a professional with expertise in SQL and database creation to help me with the following tasks: - Create tables: Your main tasks will be creating tables for the entities of Users, Products, and Orders. - Write queries: I need you to write SQL queries that will allow me to seamlessly interact with the database. Specifically, I'm looking for someone who can: - Design and implement a solid SQL database structure that encompasses the entities I've mentioned. - Create tables efficiently and logically. - Write clear and effective SQL queries that correspond to the database structure. - Ensure that the database is optimized, both in terms of performance and storage efficiency. Ideal skills and experience for this job include: - Proficiency in SQL a...

I'm in need of a professional with expertise in SQL and database creation to help me with the following tasks: - Create tables: Your main tasks will be creating tables for the entities of Users, Products, and Orders. - Write queries: I need you to write SQL queries that will allow me to seamlessly interact with the database. Specifically, I'm looking for someone who can: - Design and implement a solid SQL database structure that encompasses the entities I've mentioned. - Create tables efficiently and logically. - Write clear and effective SQL queries that correspond to the database structure. - Ensure that the database is optimized, both in terms of performance and storage efficiency. Ideal skills and experience for this job include: - Proficiency in SQL a...

We're seeking to create a compelling 2D explainer video for 'Finanolyte,' our innovative disinfectant technology. The video should introduce our produ...explainer video for 'Finanolyte,' our innovative disinfectant technology. The video should introduce our product's unique ability to safely and effectively eliminate 99.9% of bacteria and viruses, emphasizing its eco-friendliness and cost efficiency. The script is provided, but we need your creative touch to bring it to life visually. We envision a mix of engaging animations and text that explain how Finanolyte works, its benefits, and its diverse applications from animal health to environmental cleanup. The final product should be clear, informative, and persuasive enough to convince viewers to ...

Product Photography in Studio Needed - Barcelona We in need of a talented photographer who can help me with a product photoshoot in a studio setting. I’m seeking someone who has a good eye for detail and can provide creative input for a beginner/student style. Key Requirements: - Photography Style: The photoshoot will be in a studio and is intended to be beginner/student style. This means the images should be simple, easy to understand, and suitable for someone just starting out in their photography journey. - Technical Skills: I'm looking for a photographer with experience in product photography, ideally within a studio environment. It's essential that you have a good understanding of lighting, composition, and color. - Creative Input: While...

...for a talented animator to create a compelling product demonstration animation of my industrial product. PUMPS for transfer gas liquid, FLOW METERS to demonstrate , FUEL DISPENSERS dispensing gas to vehicles Key aspects to be highlighted: - Functionality: It's essential to give a clear picture of the product capabilities and performance, offering an hands-on experience to the viewers. - Design: Reflect the sleek design of our product while focusing on the core components. Specific Features: - Assembly Process: The animation should provide insight into how our product is assembled, showcasing the high-quality work that goes into its creation. - Product Operation: A crucial part of the animation should be devoted to highlighting how ou...

This project is aimed at engineers who can enhance the engagement on my YouTube channel. It's not new, but it's currently low on engagement. I'm looking to organize activities to boost engagement and monetization. Requirements: • Track record of successful, engagement-boosting techniques • Ability to implement strate...advertisement, or if you just have the know-how to take a channel from low engagement to popular, monetized content, I want to hear from you. The ideal freelancer for this job should also offer: • Social media marketing acumen • Video editing and production capabilities • Previous experience growing YouTube channels Currently, I only use my YouTube channel for promotion. Any additional experience or advice on cross-pl...

I'm looking for an experienced 3D artist who can create realistic, high-quality renderings of my paper ice cream tubs. Please recreate the tubs without lids and on a plain white background and stick to the same Pantone colours. Here's what I'm looking for: • Emphasis on Packaging Design: The design has already been created, but I need it to be convincingly brought to life in a 3D environment. Ideal Skills and Experience: • Proven experience in 3D product rendering • Expertise in highlighting packaging design elements • Attention to detail for a realistic rendering • Ability to work with existing designs and stick to them closely • Knowledge of texture mapping and lighting for a realistic outlook If you can faithfully rep...

...Situation: Existing ad campaigns are in place, but we need optimization to attract high-quality, relevant downloads and minimize irrelevant installs (e.g., looking to start a business or students). Desired Outcome: Enhance ad campaign setup to increase app installs from established small business owners seeking strategic guidance. Ideal Skills and Experience: Google Ads Optimization: Proven expertise in optimizing Google Ads for cost-effective CPC (cost per click) for app install campaigns. Campaign Management: Track record of managing Google Ads campaigns and optimizing them for maximum effectiveness. Audience Targeting: Experience targeting niche audiences, particularly small business owners, to ensure ads reach the right individuals. App Promotion: Prior experienc...

You work at the Centers for Disease Control (CDC) on the infectious disease tracking & prevention team and there is currently a world wide virus outbreak that is at pandemic levels. The top public health official at the CDC has asked you to work with the software development team to develop a product that tracks the spread of the virus in an effort to help stop and prevent the virus from spreading further. There is currently no vaccine or cure for the virus and the CDC wants to know where to apply funding, where to send test kits, and eventually be able to track the status of vaccine and cure creation. Details discussed privately.

I'm looking for a talented illustrator to create 3 realistic images of ponytails. These images are to be used for a product. Key requirements: - Creation of 3 realistic images of ponytails - The images will be used for a product The final illustrations need to be in a raster format - JPEG and PNG. Ideal skills for this project: - Proficient in illustration and design - Experience in creating realistic art - Ability to deliver high-quality raster images in JPEG and PNG format.

I am in urgent need of a Shopify Developer who specializes in product setup. Shopify Store Customization for Mobile Skin Sales Description: We are looking to customize our Shopify store to enhance user experience when purchasing mobile skins. Specifically, we want to add a feature on the product page that allows users to select their mobile phone brand from a dropdown menu. Upon selecting a brand, a second dropdown menu will dynamically populate with models associated with that brand. Users can then select their specific model, providing us with valuable information for their purchase. Requirements: Dropdown Menus: Implement two dropdown menus on the product page—one for mobile phone brands and the other for models. Dynamic Population: Ensure that the...

I need a talented designer to create a modern and minimalist poster. This poster will serve as a means of promoting a product targeted at young adults. Key requirements: - Design: The poster should be sleek, modern, and minimalist in style. It should be engaging and appealing to a young adult demographic. - Promotional Focus: The main objective of this poster is to effectively communicate the value and appeal of the product to its target audience. - Target Audience: Understanding and being able to design for a young adult demographic is crucial. - Previous Experience: Prior experience in creating promotional material for young adults is a plus. Please include a link to your portfolio showcasing your past relevant work in your proposal. Your understanding of modern...

I'm in need of a skilled, detail-oriented graphic designer to create a product image for my digital download for my Woocommerce site. I've attached some screenshots which might help in developing a digital 3D product image. I'm going to sell a "bundle" meal planning set and need an image that can showcase a "bundle" for the following: Product title: Men's SHRED Meal Plans Subtitle: 10 Pack - 10 x Flexible Shredding Meal Plans for Men - Condiment Swapping Guide - Quick Start Guide - Frequently Asked Questions Guide - Shopping List Use the same branding colours as my website. Looking for several design concepts. See attachments.

I'm looking for a skilled scriptwriter who can craft a compelling sales promotion video aimed at engaging teenagers and young adults. Understanding the nuances of communicating with this demography is crucial. KEY REQUIREMENT: - Sales-focused message writing - Understand unique selling propositions - Experience in targeting youth demographic The purpose of this video is primarily to drive sales. I'm counting on your expertise to create a script that highlights our unique selling proposition, making our product irresistible to our young audience. Your writing should be conversational, engaging and persuade our audience into action. IDEAL SKILLS: - Excellent copywriting skills - Experience in video scriptwriting - Understanding of teen and young adult market...

Looking to add a customizable product on our web page so that people can build out their purchase however they see fit, and are able to view what it will look like before they purchase. the website is , and the rose will be the one constant. the customizable add ons are the spirits they choose and the add ons (cigars or chocolates) they choose. theres a video of multiple variations in links below

I'm looking for a skilled designer to create a modern, minimalistic tri-fold board focused on alligator education. The purpose of the board is not promotion, but purely educational, offering engaging and concise information about alligators for 5 year old kindergarten presentation project. ### Tri-Board Layout in Monochrome: #### Panel 1: Introduction & Appearance - Top Header: “Meet the Alligator!” - Start with a simple, bold header in black and white. - Include a large outline image of an alligator that students can color. - Appearance & Differences from Crocodiles: - Provide outline drawings of both an alligator and a crocodile side by side. Label features like the snout shape directly on the outlines. - Interactive Question: "Spot the Difference!...

I'm in need of a skilled professional to establish and maintain a seamless connection between my GoDaddy site () and Digistore. The primary objective of this relationship is to boost the sales of my product through affiliate marketing on Digistore. Experience with javascript needed. Key Responsibilities: - Facilitate the connection between Digistore and GoDaddy, ensuring that my product is promoted effectively by the affiliates on the former. - Implement strategies to increase the sales of my product on Digistore through the affiliate marketing program. - Create and manage support materials for the affiliates. This includes pre-written social media posts and product information sheets. Ideal Skills and Experience: - Proficiency in setting up and ma...

I'm seeking a seasoned marketer who can work on promoting my website to increase sales among professionals aged 25-54. The chosen freelancer will focus primarily on email marketing for this task. Key responsibilities and requirements: - Devise a comprehensive email marketing strategy that resonates well with the target demographic. - Execute the strategy to increase website traffic and ultimately boost sales. - Monitor and track the performance of the email campaigns. - Provide periodic reports on the progress and effectiveness of the strategy. Ideal candidate should have: - Proven experience in successful email marketing strategies - A strong understanding of the professional demographic aged 25-54 - Excellent analytical skills to evaluate campaign performance - Ability to communic...

I'm in need of a talented graphic designer to create a captivating, eco-friendly and natural style flyer for an upcoming Green Tech Symposium. Key Requirements: - Experience in designing event flyers - Prior work examples in line with eco-friendly and natural styles Your application should include past work examples that demonstrate your ability to create clean, eye-catching designs, ideally within the event promotion space. Please do not forget to showcase your experience and understanding of eco-friendly and natural design elements.

I am in need of a professional to help me upload a large number of physical products to my Shopify store. This is a critical task for my business and requires attention to detail and a good eye for product organization and presentation. Responsibilities: - Upload more than 100 physical products onto my Shopify store - Source suitable images to complement each product, ensuring they are visually appealing and consistent in quality - Organize products effectively to optimize user experience and promote sales This project requires someone who is familiar with Shopify and has a good sense of product presentation. Experience in e-commerce product management and a good eye for design would be highly beneficial. The ideal candidate should be organized, effici...

I'm seeking a virtual assistant to assist me with product listing on Wix. We are a new business and need someone tech-savvy, organized and efficient to support us. Key Responsibilities: - Product Listing: You'll be responsible for listing our products on Wix. While I don't have the product images and descriptions ready yet, I'll provide them as soon as they're available. Ideal Skills and Experience: - Experience with Wix: A good understanding of Wix's backend and how to effectively list products on the platform is key. - E-commerce Experience: Previous experience with product listing on e-commerce platforms is advantageous. - Excellent Communication: As my virtual assistant, you need to be in regular communication w...

I'm in need of a software that can help create rain effect videos from a small number of images. The primary purpose of this video software will be to create brand promotion content. Key requirements: - The software should be able to generate realistic rain effect videos from images. - The output should be high-quality and suitable for promotional purposes. - It needs to be user-friendly and easy to operate as I have a tight deadline. The ideal candidate for this project should have experience in video editing, software development, and have an understanding of visual effects. A quick turnaround time is highly preferred as I need this project completed ASAP.

Part-time recruitment for fashion store tracking in LA. Take photos of local chain offline fashion stores, mainly focusing on shelves and product images. Photos are only for project analysis and will not be used for any commercial purposes. Payment will be settled directly upon completion of the photos, in either US dollars or Chinese yuan.

Part-time recruitment for fashion store tracking in NY. Take photos of local chain offline fashion stores, mainly focusing on shelves and product images. Photos are only for project analysis and will not be used for any commercial purposes. Payment will be settled directly upon completion of the photos, in either US dollars or Chinese yuan.

I'm looking for unique 2D animations of my sensory products. These animations will primarily be used in marketing and advertising campaigns. Therefore professional quality, attention to detail and creativity are essential. ...Therefore professional quality, attention to detail and creativity are essential. Requirement: - Create 2D renderings of my sensory products - Animate these 2D renderings for use in marketing/advertising - Ensure animation looks professional and creative to capture audience attention Ideal Skills: - Proven expertise in creating professional 2D animations - Strong portfolio with a focus on product animation - Understanding of marketing and how animation can enhance ad campaigns - Attention to detail and creativity to illustrate all sensory aspects o...

I need a search bar with a barcode scanner functionality for my WordPress site. The task is urgent and must be completed by 1 PM IST. Key requirements: - The search bar should be able to search products using the barcode, SKU, and product title. - The barcode scanner should be functional with both a phone camera and a barcode scanner device. - The entire feature must be integrated into an existing page on the WordPress site. Ideal skills and experience for this job would include: - Proficiency in WordPress development - Experience with integrating barcode scanning functionality into websites - Knowledge of different barcode scanner devices and their compatibility with web applications. I'll provide more details on the project to the awarded freelancer.

I'm in need of a brief, abstract-style 3D animated advert for a beauty product. The task: - Develop a less than 1-minute 3D animation. - The chosen style is abstract, but should still effectively showcase the product and its appeal. - The main goal of the animation is for advertising the product. Skills Required: - Proficient in 3D animation and abstract designs. - Experience in creating advertising content. - Knowledge in beauty device product marketing is a plus. I look forward to working with someone who can capture the beauty and finesse of our product in an abstract approach.

I'm seeking a skilled animator to create a 3D animation video for my product. It needs to be bright, vibrant, and less than 1 minute long which effectively communicates the main features of my product. Skills and experience required: • Proficiency in 3D animation • Ability to create bright and vibrant animations • Excellent time management to deliver the project promptly. • Previous experience in product animation is a Plus.

I am seeking a skilled social media manager to handle the promotion of my brand across multiple channels: Facebook, Instagram, Twitter, Telegram, and YouTube. The successful candidate will: - Develop strategies to increase brand awareness - Create and post engaging content to generate quality leads - Find innovative ways to improve customers' engagement This role requires an individual with experience managing multiple platforms and a proven track record of using them to boost brand awareness and customer engagement. Expertise in lead generation is a must.

I'm...scrape detailed product information from a website that I will share with you. This data should be filtered according to specific product details. Key Requirements: - Retrieving product information including SKU, Category, Sub-Category, Color, Gender, Age, Material, Sleeve Length - Implementing a filtering mechanism to sort and organize the scraped data - Attention to details for accurate data scraping The ideal freelancer for this job should have: - Experience in web scraping and data mining - Strong understanding of data sorting and filtering - Proficiency in managing and storing large sets of data - Excellent communication skills to understand and address any queries regarding the project Looking forward to working together to create a streamlined and ...

I'm seeking a talented label designer with an eye for modern styles to create a label for a food product. Key Requirements: - The label should be in a modern style. Think sleek, clean, and contemporary. - Prior experience in designing labels for food products is highly preferred. - Strong skills in graphic design and understanding of branding principles are a must. - The ability to deliver the project within an agreed timeline. This project is ideal for a designer who can think outside the box, is passionate about modern design, and has a keen interest in the food industry.

...an eye-catching product label for our upcoming luanch, these are the labels that wil go on the product box. The label will serve as a crucial element in our product packaging, aiming to attract and engage our target audience while effectively communicating key information about the product. Project Deliverables: Product Label Design: A visually appealing label design that reflects the essence and identity of our brand and product. The design will incorporate the following elements: Logo: Attached - Positioned prominently to enhance brand recognition. Product Name: 50" installation starter kit - Clearly displayed to capture attention and convey product identity. Product Image: Attached Bar Code: Sample Attached Ide...

I'm looking for skilled drone pilots to capture stunning aerial footage of natural landscapes in Croatia. The purpose of this footage is to promote tourism in the country. Key Requirements: - Drone Piloting Expertise: You must be experienced in flying drones and capturing high-...Landscapes: To make the footage engaging, it's important that you focus on the scenic and diverse natural landscapes in Croatia. - Creativity: I'm looking for innovative shots that will capture the beauty of the Croatian landscapes to attract tourists. Deliverables: - Raw Footage: I only require raw footage, no editing or post-production services needed. Skills and experience in tourism promotion, aerial videography, and drone piloting will be highly advantageous. Please include releva...

I'm looking for an experienced animator to create a 2D animation video. The video's primary goal is to increase my brand awareness among adults. Key Responsibilities: - Create a 2D animation video that is engaging...Responsibilities: - Create a 2D animation video that is engaging and informative - Ensure that the animation effectively communicates my brand's message - Develop a story that resonates with the adult audience - Deliver a high-quality video that meets my brand's standards Ideal Skills and Experience: - Proven experience in 2D animation - Excellent storytelling abilities - Understanding of brand promotion strategies - Ability to create videos that resonate with an adult audience - Strong attention to detail and creativity Please include samples of y...

I need a skilled and experienced professional who can effectively promote my service within the crypto space. Key Requirements: - **Promotion:** You should be able to promote the service in a way that garners significant attention and interest. This includes creating engaging, impactful content specific to the crypto audience. - **Target Audience:** You must have a solid understanding of the crypto space and be able to effectively target those who are involved, or interested, in this field. - **Goals:** The main objectives of this promotion are increasing brand awareness and generating leads and conversions. You should be able to devise and execute a strategy that aligns with these goals. Ideal Freelancer: - Background in Marketing/PR/Advertising - Experience within...

I'm searching for a dynamic Content Writer adept at creating compelling product descriptions. The project gravitates around the Home Care industry, so previous knowledge or experience in this field would be a plus. Key tasks for this job include: - Developing engaging and informative descriptions for our home care products. - Comprehending the features and benefits of our products, and translating them into consumer-friendly text. Ideal skills and experience: - Proven experience in Content Writing, particularly in product descriptions - Familiarity with the Home Care industry - Excellent written English, with an impeccable knack for grammar and spelling - Ability to write creatively while maintaining accuracy of information.

I need a freelancer to list 53 products on my Etsy store. The exact category of the product is a digital product as will be selling spells. Ideal Skills Required: * Experience in e-commerce product listing * Familiarity with Etsy's platform * Good knowledge of English language - at least intermediate level competency * Design/ Canva experience for image creation *Access to Kindle Amazon To make a successful application, please include: * Your past work experiences and detailed project proposals * Indicate your level of knowledge in English language All the product details will be provided. Your job will be to upload them correctly and efficiently.

...Generation: The primary goal of our social media presence is to drive traffic and sales to our website. This requires a strategic approach to content creation and promotion. - Graphic Design: You will be responsible for designing social media posts that align with the brand's voice and aesthetic. The aim of these posts is to attract attention and encourage engagement. Ideal candidates should have a strong background in social media management, be proficient in graphic design tools, and have a track record of driving traffic through social media. A good understanding of Instagram, TikTok, and Youtube is essential. Simply: You need to make posts to Instagram and TikTok. (Copies will be send to Facebook and Twitter. We also might make longer videos to YouTube.) I will...

...to craft a compelling promotional video aimed at increasing brand awareness. I would like to turn all my business reviews (just reached 100 online reviews milestone) into like a slide deck engaging video perhaps where the reviews are shown/stacked one after another. I can provide screenshots or just give you the links (Google Local Business + Facebook) for you to grab from. The beginning with need a slide and the end Key Requirements: - Create a concise yet engaging promotional video - Clearly communicate the brand's value proposition and key messages - Develop a script that resonates with a diverse, general audience - Use visual and auditory elements effectively to captivate viewers Skills/Experience Needed: - Proven experience in producing high-quality promotional v...

I need an experienced editor to provide advanced editing services for my project. This includes color correction and implementing special effects. - Task includes working on videos and product photos. - The final output will be utilized for social media advertising purposes. Ideal candidates must: - Have a solid background in video editing and photo editing. - Be skilled in color correction and special effects. - Have experience with creating materials for social media advertising. Your expertise will be critical in enhancing the appeal of our videos and photos, and driving the success of our social media advertising efforts.