Super Nash Brothers Branding

  • Status: Closed
  • Prize: $109
  • Entries Received: 196
  • Winner: tithomoya

Contest Brief

Hey!

I need to get a brand guide created for a new restaurant concept that I'll be launching in the coming weeks.

It is a Nashville Fried Chicken restaurant that will do delivery and take away only. The name of the concept will be Super Nash Brothers.

The inspiration for the concept came on a recent trip to LA when I tried Howlin' Ray's (https://howlinrays.com/) & Dave's Hot Chicken (https://www.daveshotchicken.com/). Both these restaurants are doing Nashville inspired chicken in a way we havent seen in Australia yet. The product we have created draws influence from both and therefore we would like to draw brand influence from both sides too. The fun side of Dave's branding appeals to our play of Super Smash brothers however we like the refined, firey branding of Howlin' Rays too, so hoping to land somewhere in the middle.

The content we use on social media will emulate Dave's Hot Chicken (https://www.instagram.com/daveshotchicken/) . A lot of tray shots with chicken sandwiches, tenders and crinkle cut chips. Red is obviously a fairly predominant colour.

The logo will also be featured heavily on our packaging which will consist of greaseproof paper and burger boxes.

To complete this task I need:
- Logos (image and text and image only)
- Brand colours
- Font

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Employer Feedback

“Out of over 400 entries Orlando’s was by far the best. His first entry was close to being spot on which means he clearly understood the brief and within a couple of revisions my vision had become a reality!”

Profile image supernashbros, Australia.

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