Professional logo for our business [RNW]

Contest Brief


Please read the description carefully!!

What we need and looking for with this project, is primary TWO logos, a new logo design for our parent company, "RNW" and for its active subsidiary, "RNW INNOVATION ”

(We need the "RNW" logo to be usable/easily associated with future subsidiaries for example ”RNW CAPITAL”, ”RNW GROUP”)

We are hoping for a fresh clean minimalistic design, stylish and easily recognizable, but not cheap or overwhelming, we are also open to some outside the box ideas!

The letters used in the logo need to be based on "R N W" and also and one idea we have is to maybe use the letter ”R” as dominant in some way? But it is just an idea...

Here is a list of pointers that we hope are helpful for you:


- Is a trusted Swedish management consulting firm
- It has to reflect the values, everything it stands for, quality, consistency, safety/security/guarantee of any product or service it represents through its current or future subsidiaries
- Since it is a young company (three years) but with 25+ years of business experience and excellent track record we need it to reflect longevity, "as we had been in business for 100 years" and just reinvented ourselves
- It needs to be formed from 3 letters "RNW" + A SPECIAL TWIST (your imagination)
- Should be formed from 2 colors, for example a base color, black-white? + a strong, pure color? (as we see it, but of course open for alternative)


- It needs to be easily associated with the parent company
- It needs to be formed from 3 letters "R N W" + again, A SPECIAL TWIST, that would show/hint what we are specialized in wich is, innovation, but without being common
- It also should be formed from no more then 2 colors, a base color, black-white? + a warm, homey color?
- On the other hand, it somehow needs to stand out (in a classy way) from the bunch without being cheesy or overdone

Please note that this project/contest needs to be a "complete" delivery in the end that cover our inital needs. That means for us that when we have agreed on and decided your winning logo(s) the final delivery from you in this project needs to include:

All Source Files
Logo Transparency
High Resolution
Vector File
Logo inverted
.jpeg, both in colour and black/with
Etc. (what we are trying to say is that it should cover all our possible uses )

We are really excited about this project and we look forward to choosing the winning proposal for our reinvented logo.

Thank you and good luck!

Best Regards,


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