Label for a food product

  • Status: Closed
  • Prize: €60
  • Entries Received: 31
  • Winner: kalaja07

Contest Brief

We are a small company in Greece, selling natural food products (www.biodinami.gr) as well as prime salts and spices (www.saltodyssey.com).

We would like a label for a food product named wow!ive. It's an extra virgin smoked olive oil for human consumption.

The inspiration of the name comes from the combination of "wow" and "olive". These two words must be obvious when designing the logo of the label (wow! o!ive). The wow feeling must be expressed either by colors or by a strapline (i.e what a taste!) or by both.

The size of the label must be 114mm width X 125mm height. I am attaching a sample label. The left side of the label is obligatory and the space is needed for nutritional information, ingredients etc. The central and right space is for you to design bearing in mind that only the central space is visible to the consumer when the final product (glass bottle) will be put on the selves.

The central space should include: wow!ive logo, {strapline*}, smoked extra virgin olive oil, net weight.
*I am attaching straplines from famous companies.

The right space should include: a text explaining how and where the product is produced and serving suggestions (it will be given to you at a later time). It should contain either simple illustrations of smoke, plates, forks etc. or whatever you think should fit the text and design of the label.

For more information - questions please use the public comments space or send me a chat message.

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Profile image mariosalt, Greece.

Top entries from this contest

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Public Clarification Board

  • mariosalt
    Contest Holder
    • 4 years ago

    Thank you all for your participation. Hope to see you on our next project!

    • 4 years ago
  • mariosalt
    Contest Holder
    • 4 years ago

    As you may see, I check and rate every feedback. You don't need to use the Public Clarification Board to prompt me to check your entry. Thank you!

    • 4 years ago
    1. Coolmi
      Coolmi
      • 4 years ago

      Hi,

      I just found your project but there is no enough time to submit my entry. If you are still open for more ideas, please extend the contest or start a conversation and I will send you mockup in a few hours.
      P.S. Only the contest holder can start conversation.

      Many thanks
      Milko

      • 4 years ago
  • mariosalt
    Contest Holder
    • 4 years ago

    I am highlighting some points of the brief that haven't been met yet:

    "The wow feeling must be expressed either by colors or by a strapline (i.e what a taste!) or by both." IT'S NOT AN OLIVE OIL, IT'S A SMOKED OLIVE OIL. WE NEED BRIGHT COLORS TO EXPRESS THE WOW SENSATION. GREEN IS NOT THE ONLY OPTION.

    "The right space should contain either simple illustrations of smoke, plates, forks etc. or whatever you think should fit the text and design of the label."

    I HAVEN'T SEEN MANY ENTRIES USING THEM ON THE LABEL

    Thank you

    • 4 years ago
  • mariosalt
    Contest Holder
    • 4 years ago

    In the brief I explained that the name comes from wow! and o!ive. So far #47 entries and NO ENTRY follow the instructions about the name. Don't use capital letters, don't change the name of the product. You can also copy and paste the word below but please change the colors because I cannot do it here. Thank you

    wow!ive

    • 4 years ago
  • mariosalt
    Contest Holder
    • 4 years ago

    wow!ive IN ONE LINE, ONE COLOR FOR THE 2 w's ONE COLOR FOR o!ive
    PLEEEAASSEEEEE
    COLORED LABELS, NOT BLACK NOT WHITE
    PLEEEAAASSEEEEE

    • 4 years ago
  • mariosalt
    Contest Holder
    • 4 years ago

    Guys, it's wow!ive not WOWOLIVE or wow olive. Why don't you read the description well before sending entries? I suppose your time is precious as well as mine! Thank you!

    • 4 years ago

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