Highclere Logo

Contest Brief

Needed: Corporate Identity / Logo

Company: The Highclere Group

Field: Real estate investment and property management company

Colors: Open, but not more than 3

Considerations: Concepts should be scalable and easily proportioned from a small business card to a large billboard

Style: Minimalist and clean

Personality: Welcoming and approachable yet professional

Meaning: The company is not just about making profits, but offering solutions to people with problem properties (such as property they need to sell, must sell, are being forced to move from or don’t have money to refurbish); in addition to investment and property management. It’s philosophy is to leave people better off than when they were while being profitable in the process. If possible, the logo should show this intent in some way.

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