Design a Logo and packaging sleeve for "GRUB & CO"
- Status: Closed
- Prize: $2000
- Entries Received: 41
- Winner: GraphicOnline
We are a Hong Kong based hospitality company looking to develop a new pre-packaged ‘ready to go’ food brand to be sold in kiosks, cafes and supermarkets across urban areas and via online delivery. All those hunger needs and cravings are now going to be satisfied by our new product which will be a creative mix of wholesome Asian cuisines such as Indian, Chinese, and Thai etc. They are ready meal options packaged in a box at competitively cheaper prices and will not only provide non vegetarian option but also a large variety of vegetarian options for everyone. Our food is prepared in our own kitchen and is not shipped from overseas; it is neither outsourced hence quality controls are maintained within the company. Everything is made in hongkong. The food is healthy, nutritious and tasty.
Brand Image/Logo - Keywords
The brand image we want to create is healthy, nutritious, fresh, no preservatives, made in Hong Kong, clean, holistic, and wholesome. The logo can be fun, happy, eye catching. As the brand name suggests “GRUB & CO” it implies a food company which caters to your food needs.
The packaging talks a lot about the product hence we want the packaging to stand out amongst other products, it can be vibrant, attractive and appealing. The packaging boxes have been finalized and have been mentioned below; we would now require a sleeve design to go over it. It should be taken into consideration that if the food was to be placed on supermarket shelves the customers should be able to read the contents of the box from the front and side. The information that needs to be included is logo, name of dish and space for nutritional information.
Our food will be packaged in the following ways
1. Combo meals ( 3 dishes- curry, vegetable, rice)
2. Combo ,meals ( 2 dishes – curry, rice/noodles)
3. Separates (individual packaging for samosas; smaller containers for sides like Yogurts, chutney)
4. Individual Meals (noddle soup, chow mein etc)
The Combo meals packaging has been decided as attached, so please stick to the same packaging while creating your design. The specification of sizing is also given in order to make it easier to build your designs according to it. All the boxes are with lids
PACMASTER Take-away Microwavable PP Food Container
Multi-compartment Container (Black) Specification
RE900-2C 2 compartments,
220 x 140 x 50mm, 900ml
RE1000-3C 3 compartments + 1 sauce space,
218 x 186 x 45mm, 1,000ml
SQUARE SHAPE (Black)
SQ750 145 x 145 x 49mm ; 750ml
ROUND SHAPE (Black) Specification
RO450 Dia. 118.6 x 67mm ; 450ml